Nike: Product Copywriter

Currently, I write for Nike SB, NikeCourt, Nike Golf, and NikeLab. My ever-evolving seasonal responsibilities include:

  • Writing product copy for all new products, highlighting design stories, key items for events, athlete and artist collections, and performance innovations;

  • Juggling multiple content calendars, writing in four very different voices on a seasonal basis, and working with a copy manager, product stakeholders, a marketing team, and an editor to ensure content is delivered on-time and on-brand;

  • Collaborating on the developing copy for big brand product launches, like The Nike Polo and the Nike Club Skirt;

  • Serving as "product Expert" at seasonal photo shoots and collaborating with photographers, art directors, and athletes* to best capture the beauty of each product or look;

Portland, OR, USA

  • instagram
  • twitter

©2020 BY CORIE L. TRAYLOR. CREATED AT SEA LEVEL.