Nike: Product Copywriter

Currently, I write for Nike SB, NikeCourt and Nike Golf. My ever-evolving seasonal responsibilities include:

  • Writing product copy for all new products, highlighting design stories, key items for events, and performance features and benefits;

  • Juggling multiple content calendars and 3 (very different) categories on a seasonal basis, working with a copy manager and an editor to ensure content is delivered on-time and on-brand;

  • Developing engaging stories and providing video edits for seasonal product videos;

  • Serving as "Product Expert" at seasonal photo shoots and collaborating with photographers, art directors, and athletes* to best capture the beauty of each product or look;

Portland, OR, USA

  • instagram
  • twitter

©2020 BY CORIE L. TRAYLOR. CREATED AT SEA LEVEL.