Nike: Product Copywriter

Between October 2015 and June 2021, I created content for an ever-growing list of Nike categories. By the end of my time on the Global Brand Writing team, I wrote all product copy for Nike SB, NikeCourt, Nike Golf, and NikeLab. In addition, I worked on an ever-evolving list of seasonal responsibilities that included:

  • Writing product copy for all new products, highlighting design stories, key items for events, athlete and artist collections, and performance innovations;

  • Juggling multiple content calendars; 

  • Working with a copy manager, product stakeholders, a marketing team, and an editor to ensure content was delivered on-time and on-brand;

  • Collaborating on developing copy for big brand product launches, like The Nike Polo and the Nike Club Skirt;

  • Serving as "product expert" at seasonal photo shoots and collaborating with photographers, art directors, and athletes* to best capture the beauty of each product or look;

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Janoski RM
Janoski RM

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