Between October 2015 and June 2021, I created content for an ever-growing list of Nike categories. By the end of my time on the Global Brand Writing team, I wrote all product copy for Nike SB, NikeCourt, Nike Golf, and NikeLab.
I also juggled the following responsibilities:
Writing product copy for all new products, highlighting design stories, key items for events, athlete and artist collections, and performance innovations;
Juggling multiple content calendars;
Working with a copy manager, product stakeholders, a marketing team, and an editor to ensure content was delivered on-time and on-brand;
Collaborating on developing copy for big brand product launches, like The Nike Polo and the Nike Club Skirt;
Serving as "product expert" at seasonal photo shoots and collaborating with photographers, art directors, and athletes* to best capture the beauty of each product or look
Tradition meets fierce athleticism meets storied Swoosh history. Golf was the category that brought me to Nike and it will always have a special place in my copy heart.
Speed and power plus rich storytelling—and some truly beautiful photo and video shoots. Tennis professionals are some of the most impressive athletes in the world.
Nike SB has an altogether unique tone that I fully embraced in between my other, more serious, more Nike categories. Also, those collabs were a blast to work on (if only they'd sold out slow enough that I could have samples to share).