A couple of years ago, Deschutes Brewery made its move into the world of canned beverages. As a micro-influencer in the social media community, I was tasked with generating curated images and captions to help spread the good news.
I worked closely with the Portland agency charged with the campaign, and submitted on-time, curated SM posts that aligned with their calendar.
I was introduced on their social media platforms as well as via their blog post:
My climbing partner and I are Athlete Ambassadors for Next Adventure, a Portland-based outdoor store. As part of their community, we provide trip reports, gear reviews, and general "EXCITE" stories for their blog. My goal with every article is to inspire, excite, and motivate people to get outside and challenge themselves to reach their goals:
If you want to read more, check out the full selection of articles we've written on their blog.
As a Skills Trainer and Assistant Program Director at the Children's Farm Home Horse Program, I worked with children who were coping with a variety of behavioral and mental health issues. Additionally, I challenged myself to promote the program through the following avenues:
Creating content for and promoting the program's first monthly, subscription-based newsletter;
In collaboration with the marketing team, drafting external communications, advertisements, and promotional materials for fundraising events;
My team was tasked with creating focused curriculum* for Dialectical Behavioral Therapy group sessions, individual and family skills training sessions, and inpatient work-to-ride programs.