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Tropical Leaves

KEEN Footwear

As the Outside Copywriter for KEEN Footwear, I am responsible for an ever-changing list of tasks. On the daily, I bounce between creating content for email, website, product, campaigns, and blog. My team is small but agile and we're constantly striving to make the best work we can.

Screen Shot 2022-08-01 at 5.55.48 PM
Screen Shot 2022-08-01 at 5.55.48 PM

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Screen Shot 2022-01-19 at 7.28.23 AM
Screen Shot 2022-01-19 at 7.28.23 AM

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Screen Shot 2021-09-07 at 7.26.28 AM
Screen Shot 2021-09-07 at 7.26.28 AM

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Screen Shot 2022-08-01 at 5.55.48 PM
Screen Shot 2022-08-01 at 5.55.48 PM

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1/10

Email

Product launches, new colorways, collabs, inspiration for getting outside—you name it, and I've probably written an email about it for KEEN. In 2022, my emails averaged at 47% open rate.

Web Copy

Trying to inspire people of all backgrounds and experiences to spend as much time outside as they can.

Screen Shot 2022-03-15 at 3.40.51 PM
Screen Shot 2022-03-15 at 3.40.51 PM

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Screen Shot 2022-03-31 at 9.18.36 AM
Screen Shot 2022-03-31 at 9.18.36 AM

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Screen Shot 2021-08-10 at 11.27.09 AM
Screen Shot 2021-08-10 at 11.27.09 AM

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Screen Shot 2022-03-15 at 3.40.51 PM
Screen Shot 2022-03-15 at 3.40.51 PM

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1/10
Betty Boot
Betty Boot

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Screen Shot 2022-09-27 at 2.39.46 PM
Screen Shot 2022-09-27 at 2.39.46 PM

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Screen Shot 2022-03-01 at 3.08.34 PM
Screen Shot 2022-03-01 at 3.08.34 PM

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Betty Boot
Betty Boot

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1/4

Product Copy

I love product copy. It's been my bread and butter for years and KEEN's commitment to crafting products that make a meaningful difference has made this work evern more fun. A few samples from the PDP (Product Detail Pages) I've worked on.

Social Media

I don't write day-to-day social media copy but I am pulled in to work on the occasional new launch or fun story. 

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