As the Outside Copywriter for KEEN Footwear, I am responsible for an ever-changing list of tasks. On the daily, I bounce between creating content for email, website, product, campaigns, and blog. My team is small but agile and we're constantly striving to make the best work we can.
Product launches, new colorways, collabs, inspiration for getting outside—you name it, and I've probably written an email about it for KEEN. In 2022, my emails averaged at 47% open rate.
Trying to inspire people of all backgrounds and experiences to spend as much time outside as they can.
I love product copy. It's been my bread and butter for years and KEEN's commitment to crafting products that make a meaningful difference has made this work evern more fun. A few samples from the PDP (Product Detail Pages) I've worked on.